Lori De La Parra is the market expert for Southern Westchester County. With a rare background as a former advertising executive at CBS Television and Univision, combined with her credentials as a Pricing Strategy Advisor (a distinction held by fewer than 2% of licensed realtors), Lori brings unmatched strategic insight to every transaction.

Over the past 8 years, Lori has completed more than 95 sales representing nearly $60 million in transaction volume across Westchester--specializing in Eastchester, Tuckahoe, Bronxville, and Scarsdale. Her deep roots in these communities—both as a resident and trusted advisor—give her an intimate understanding of neighborhood dynamics, pricing trends, and what buyers are looking for in each distinct market.

Lori's executive-level experience in advertising means she doesn't just list homes—she positions them. She understands the power of storytelling, presentation, and digital reach, using the same strategic marketing approaches she once employed to advise Fortune 500 companies. Whether preparing a charming Eastchester colonial, a sophisticated Bronxville Tudor, or a stately Scarsdale estate, Lori knows how to showcase each property to command top dollar.

As a Pricing Strategy Advisor, Lori delivers data-driven guidance that helps sellers maximize returns and empowers buyers to craft winning offers in competitive markets like Tuckahoe and Scarsdale. Her honest, solution-oriented approach and strong negotiation skills have made her the go-to advisor for clients navigating these four premier communities.

With over 20 years of personal experience as both a landlord and real estate investor, Lori brings a practical edge and proactive mindset to every deal. A proud Eastchester resident for over a decade, she lives locally with her husband and two children—giving her firsthand knowledge of the schools, parks, downtown areas, and lifestyle that make these neighborhoods so special.

Whether you're buying, selling, or investing, Lori De La Parra offers the hyperlocal expertise, strategic marketing prowess, and elevated service to help you move forward with confidence.